What do big businesses have in common with artists? More than you’d think. What we sometimes forget is that whilst music is an art, your band and it’s music is a product just like a hi-fi or television. If there are too many products in the marketplace then it becomes crowded and difficult to emerge […]
What does your music really sound like? When hearing new music people can be quick to draw comparisons to existing artists and that can be a little demoralizing. Of course, you may think your music sounds unique or different from other tracks but people use similarities as a stepping-stone to understand what they’re listening to. […]